I couldn't wait.  Once we bought the domain and verified that it redirected to our shop correctly, we got excited and started thinking about logos.  I decided that I'd rather wait, save up a little money to be able to afford a high quality logo, but in the meantime just add our new name to our current logo.  So that's what I spent my Sunday morning doing.  Once the new name was visible in our shop, I had to then update our Facebook and Twitter pages too.  So the cat (so to speak) is out of the bag!

Our new name is "Sit.  Stay safe!"  We wanted something that clearly indicated that we sold safety products for dogs.  For some reason thinking of a name for this new focus was much harder for me than coming up with our first name was.  I couldn't think of anything better than "muzzles and more", which I really didn't like.  So I put the problem to Dave over lunch a few weeks ago.  He just blurted it.  Sometimes genius is like that.  Over the past few weeks of letting the name simmer in my head, I liked it more and more.  The first two words clearly say "this has something to do with dogs".  The last word is self-explanatory.  I love the word play, so have chosen a casual, playful (but still readable) font for it.

In order to not lose the name recognition we've built up so far, we're going to keep both names on our shop and in our social media pages at least until the end of 2018.  Gradually, "Sit. Stay safe!" will become more prominent while Something Special Pet Supplies will fade into the background.  We hope that the new name helps new customers to find us and current customers to come back to us as we expand and improve our new product lines.

What do you think?  Do you love the new name too?